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If your team is working well with a simpler solution, or if they want something more action-focused and less metric-focused, don’t rock the boat unless it’s for a very good reason. Maybe the rest of your team functions well with a simple spreadsheet or calendar approach. You should also consider your team’s standard workflows: Do they need this level of detail? Maybe only one person needs all the metrics. So if your team is strapped for time, or if your content team hierarchy is very flat, you may have a hard time getting a spreadsheet to work well for you. Without someone manually updating the data in your editorial calendar (or setting up a workflow that automatically does this), your spreadsheet will quickly become obsolete and ignored. Your editorial spreadsheet may be comprehensive, but if it makes it harder for your team to actually take action, you’ll end up with a net loss. Probably Not for You If…Ī spreadsheet editorial calendar can quickly become burdensome if it requires your team to constantly check the spreadsheet or to copy and paste important tasks and details. If your content team needs to track a lot of variables or metrics for each piece of content, a spreadsheet gives you the room to do that in a visual fashion.ĭo you run a lot of content promotions? Track content metrics for other departments or clients? Have a large or distributed content team? A spreadsheet is probably your best bet for keeping all the information you need in one accessible place. It can be complex to manage and customize, however, so a spreadsheet is best suited to teams with a lot of moving parts to manage. Since spreadsheets are so versatile, teams of all sizes can benefit from a spreadsheet-based editorial calendar.

What Kind of Team Benefits from a Spreadsheet Editorial Calendar?

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This post is part of a 5 part series entitled How to Build an Editorial Calendar That Will Boost Your Productivity.

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